Your Online Community is an Octopus
Your first reaction to this metaphor is probably to take offense. Because let’s face it, an octopus isn’t exactly one of Mother Nature’s cutest creations. But don’t take this personally. This is a...
View ArticleChecking-In is Like Punching a Clock
Showing off your loyalty towards a brand takes quite a bit of dedication. With the [not-so] recent introductions of location-based services (LBS) apps like foursquare, Gowalla, SCVNGR, Facebook and...
View ArticleThe Demand for Community Managers in Gaming Conferences
The PAX East 2011 festival kicks off in Boston, MA this Friday March 11 and runs through Sunday March, 13th. Normally held at the Hynes Convention Center, it now has a new venue, The Boston Convention...
View ArticleSocial Games are a Marketer’s Backdoor
The phrase “unwanted spam” use to be a redundant statement. I mean, who WANTS spam anway? Well, thanks to social gaming and according to eMarketer, approximately 69 million Americans do. We as...
View ArticleMap of Online Communities
This map of online communities represents the volume of daily social activity based on data gathered over the Spring and Summer of 2010. (All credit to http://xkcd.com) Zoom in It’s interesting to see...
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